The company asked people to guess what the "B" could stand for.
Since announcing a major name change from IHOP to IHOb, the pancake chain has been drumming up lots of speculation over what the "B" stands for, with many assuming it would be "breakfast" or "brunch".
For the past week, fans of the restaurant wondered what the mysterious letter b represented. "But we want to convey that we are taking our burgers as seriously as our pancakes".
IHOb is offering special deals on the new burgers included on its menu for a limited time.
Starting today, you can order one of seven burgers at IHOb restaurants across the country.
"We're always going to have pancakes on the menu, we're always going to be IHOP", the company's president, Darren Rebelez, told Fox News on Monday from the flagship IHOb in Hollywood, California. Every steakburger starts at $6.99 and comes with a drink and unlimited fries.
An IHOP restaurant serves customers on August 10, 2017 in Chicago, Illinois.
The announcement came out Monday morning, IHOP is now the International House Of Burgers.