IHOP Reveals "IHOb" Name Change Means "International House Of Burgers"

IHOP reveals what IHOB will stand for

IHOb Just Announced What Their New Name Really Stands For (And It's Not What You Think) - Leah Barkoukis

"People know us for pancakes", IHOP Chief Marketing Officer Brad Haley said last week at a burger-tasting event during which the chain unveiled its specialty burgers to a small group of journalists. "BURGER KING CHANGED THEIR TWITTER NAME TO PANCAKE KING LMAO THE SHADE", another user tweeted.

According to CNN, IHOP is temporarily changing their name in a marketing campaign.

Some people correctly predicted it would stand for burgers, but many others on Twitter and Facebook thought the B would stand for breakfast or bacon.

In case you haven't heard, IHOP has officially changed their name (and EVERYTHING ABOUT THEMSELVES) to IHOB.

IHOP has flipped its name to represent the restaurant's new specialty burger menu. "B-hold!" the company announced in a tweet on Monday, June 11, sharing a video to make the big reveal.

Screengrabbed by Business Insider
Screengrabbed by Business Insider

But Wendy's didn't buy it, and trolled the pancake-turned-burger house.

The risky switch from flapjacks to burgers comes after Dine Grand Global, the parent company of IHOP and Applebee's, saw a 1.9 percent decline in sales in its most recent fiscal year, reports show.

Wendy's, the fast-food chain known for square-shaped burgers, responded to a fan asking if it was going to let IHOb sell burgers on its block. "But we want to convey that we are taking our burgers as seriously as our pancakes".

The popular breakfast chain made the announcement on Monday and Pro Wrestling Sheet reached out to the only wrestler we felt worthy of weighing in on the topic.

Naturally, other restaurants and brands also had some fun at IHOb's expense.

Scotland stun top-ranked England in one-off ODI
US offers 'unique' guarantees to North Korea on eve of summit