Red Cross launching blood drive dubbed "Missing Types"

Red Cross sign hanging in the blood drive center

Red Cross sign hanging in the blood drive center

"We need to constantly add new blood donors to have enough of each blood type on hand for patients across Canada". Right now, reserves are below that minimum.

Blood donors help patients like 10-year-old Jaidyn Braithwaite recover from life-threatening conditions.

So they've launched a major campaign to attract new donors.

The SANBS hopes this irreverent "disappearing act" will similarly weave a special kind of magic, where only one per cent of South Africans give blood regularly.

GroundTruth, the leading location platform that leverages data and insights to drive business performance, and WeatherBug (a GroundTruth company), a leading weather site and mobile app used by 20 million unique monthly users, are proud to partner with the American Red Cross for the Missing Types campaign to drive action and raise awareness of the need for new blood donors.

"When your child is sick the last thing you want them to have is not be able to get the medicine that they need, and that's how we have to look at blood", said Theresa Blank.

For those in Boksburg, you can donate blood at the East Rand Square Donor Centre (183 Bentel Avenue, Jansen park). It features a free pancake breakfast and everyone who registers to donate will receive a "Vincent Strong" bracelet and the patriotic "Earn Your Stars and Stripes - Donate Blood" t-shirt.

World Blood Donor Day is an annual event celebrated every year on June 14 by the people in many countries around the world. All South Africans can join in by temporarily deleting the As, Bs and Os from their social media handles.

Red Cross blood and platelet donors can save time at their next donation by using RapidPass to complete their pre-donation reading and health history questionnaire online, on the day of their donation, before arriving at the blood drive. "This will inevitably cause a spike in the demand for blood transfusions", said Mlambo. The Red Cross must collect more than 13,000 blood donations every day for patients at approximately 2,600 hospitals across the country. About one in seven hospital admissions requires a blood transfusion, and with a limited shelf life, supplies must be continually replenished. Those in need include: cancer patients, accident, burn, or trauma victims, newborn babies and their mothers, transplant recipients, surgery patients, chronically transfused patients suffering from sickle cell disease or thalassemia, and many more.

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