Samantha Bee ‘Full Frontal’ Apology Sees Many Advertisers Hit Pause

Samantha Bee apologizes for distracting country from 'more important issues' in first 'Full Frontal' episode since calling Ivanka Trump the c-word

Samantha Bee said she hated that she distracted from talking about"children and immigration policies

On May 31, TBS acted quickly to put out a growing firestorm after popular host Samantha Bee used the c-word to describe first daughter Ivanka Trump on her Full Frontal show.

Even many who agree with Bee's politics condemned her use of the word, though some comedians came to her defense when they believed the backlash - particularly from the Trump administration - had gone overboard. The plan is for management to work with the show to prevent another incident that could potentially scare advertisers and draw condemnation from both sides of the political aisle.

The other hole in Bee's complaint is that the immigration policy she sought to highlight has, in fact, received ample attention from the media.

"I should have known that a potty-mouthed insult would be inherently more interesting ... than this juvenile immigration policy", she said.

Up next, Bee made clear that she was not sorry or concerned about any offense she may have stirred among a group of people who represent half the population: Men.

"If you're anxious about the death of civility, don't sweat it", she continued. In fact, when Bee revisited the immigration issue on Wednesday, her segment included snippets of coverage from The Washington Post, ABC, CNN, MSNBC, and Hugh Hewitt's conservative talk-radio show. "Civility is just nice words", Bee told viewers. White House press secretary Sarah Sanders called the language "vile and vicious" and some sponsors for Bee's show, including State Farm, pulled their ads.

"I hate that this distracted from more important issues", Bee said.

All Bee would have had to do, to anticipate how things would unfold, would have been to remember the news cycles that followed President Trump's January remark about immigrants from "s--hole countries". I crossed a line. "Maybe we should all worry about the civility of our actions".

And on Friday, Mr. Trump tweeted "Why aren't they firing no talent Samantha Bee for the awful language used on her low ratings show?".

Samantha Bee, host of "Full Frontal with Samantha Bee", poses at the Writers Guild Theater, May 24, 2018, in Beverly Hills, Calif. "I would do anything to help those kids".

"The problem is that many women have heard that word at the worst moments of their lives", Bee continued.

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