The sand-colored card features what appears to be a couple of color and the phrase "baby daddy" in maroon lettering.
"You CANNOT be serious Target!" she wrote. Takeisha Saunders wrote, sharing a photo of the card. "Really!?!? This was the only Father's Day card that featured a black couple!" noted the Dallas resident, who added the hashtags - #OurVoicesReally #NotMyNarrative #HowAboutHusband #HowAboutLove #HowAboutJustDad.
In response to the complaints, the card is being pulled from about 900 Target stores.
When Takeisha Saunders found the card, meant for Father's Day, at her local Target in May, she took to Facebook to express her disappointment.
It's for occasions like this that American Greetings sells "I'm sorry" cards: The greeting card maker is apologizing after customers took issue with one of its Father's Day cards.
'It's a term used to describe a deadbeat or absent parent.
"Seriously @Target???? Baby Daddy is not a term of endearment".
Inside, the card reads: "You're a wonderful husband and father - and I'm so grateful to have you as my partner, my friend, and my baby daddy!" "I saw this card and was surprised and disappointed". "We appreciate the feedback and apologize", Target says in a statement of its own.
Both Target and American Greetings have since apologized for the card. We should do better in the future, and we will. "It's never our intent to offend any of our guests". "I would hope that [American Greetings] and Target's purchasers would become more aware of the items on their shelves and how they may not have the desired impact on the targeted demographic consumers", she said.