There's no word yet on if pricing will be any different than traditional surround sound files but we do know that Apple will offer a free upgrade to Atmos-enabled movies and shows like it did for 4K HDR/Dolby Vision films when those formats first hit the iTunes Store. It's perhaps not the most important new feature on the Apple TV, but good news for people who find screensavers fascinating, nonetheless. According to Apple, the Apple TV 4K is the first streaming platform that supports both Dolby Vision and Dolby Atmos.
"As more and more cable companies fundamentally shift how content gets to your TV, the typical cable box is becoming a thing of the past", Jennifer Folse, lead designer of Apple TV, said at WWDC, with the image of an aging cable box looming behind her.
Users will need an Atmos sound bar and an Apple TV 4K unit.
Apple is also working with a variety of TV providers in order to increase the amount of content available to Apple TV users.
Apple has partnered with the International Space Station Lab and the Center for the Advancement of Science in Space to deliver 4K aerial shots taken from space to Apple TV customers.
It will also include a zero sign-in feature, which detects the user's broadband network and automatically signs them in to all the supported apps they receive through their subscription. It will be the only streaming box to do so although it requires a compatible sound bar and TV. Support for other smart home remotes from companies like Creston and more will be added soon.
Last year, Apple introduced a single sign on system that allows you to use one login instead having to manually log into each video app. Apple is updating that "zero sign on" this year. With tvOS 11.2 in December 2017, the company added a function to match frame rate and dynamic range on Apple TV 4K, and with tvOS 11.3 the same match features were added on Apple TV4.