Amazon expands StitchFix competitor Prime Wardrobe to all customers

Amazon Wardrobe box on a doorstep

The Amazon Wardrobe box is functional. What's fashionable is on the inside. Amazon

After a year of finetuning,'s (amzn) "try before you buy" Prime Wardrobe shopping service is being made available to all US members of its Prime subscription service.

Prime Wardrobe was previously offered to Amazon Prime customers in the USA on an invite-only basis.

The end result is that you'll only pay for the items you keep and you can send back the ones you weren't so adamant about with the provided UPS return label in its resealable box.

Amazon's service allows Prime members to fill a box with at least three and up to eight items at any time. Once you decide what you want to keep, you can check out in Your Orders. After a test run in which invitees could order thousands of different styles, Amazon decided the service was a good fit and opened it up to all U.S. Prime members. One key difference with personalized services like Stitch Fix is that Amazon does not make the selections for the consumer, customers must pick out their own attire. "With the addition of Prime, customers can now enjoy the most convenient way to shop and take advantage of new and expanding benefits from Amazon", he said.

The service covers name brand items from companies such as Calvin Klein, Adidas and Armani Exchange, as well as several of Amazon's private brands. "Thus when Amazon enabled Prime, it on day one was available for a large catalog of items, both from Amazon and from sellers, instead of launching with a limited catalog".

Eligible products at launch include items from brands such as Blackmores, Bonds, Sol-Sana, Breville, Bose, L'Oreal, Tommy Hilfiger, Nintendo, Disney, Universal Sony Pictures Home Entertainment and Huggies. For men, it was tops, jeans and slacks and for kids, shoes proved most popular.

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