Amazon sales event Prime Day to debut in Singapore on July 16

Amazon announces Prime Day 2018 Brace yourselves for millions of deals

A bigger Amazon Prime Day 2018 arrives July 16 with more deals, devices and longer hours

As the name suggests, this sale will be open only for Prime members of Amazon, and it will start at 12 PM on July 16. This offer expires on July 31.

"We recognize that there are important local brands that members enjoy and love, so Prime Day and Prime is a great showcase for those brands", Ghani said. Each region is giving away three Amazon gift cards to help you treat yourself to something nice on the big day. It's going to be a one-stop shop for the best Amazon Prime Day deals without you having to trawl through the listings.

That's especially true of Amazon Prime Day, a special holiday specifically created to get people onto Amazon spending money, thanks to the promise of money off various goods.

Amazon Prime comes with all sorts of perks and goodies to try and make your £79 a year subscription fee some worthwhile, but really it's just a tactic to try and trick you into spending more money. For the past two years running, Amazon broke its single-day sales record on Prime Day - though for the fast-growing retailer that record is usually shattered yet again on Black Friday or Cyber Monday later in the year.

You can also expect the usual Lightning Deals, which will be short-lived bargains on a range of items.

Mr Low told BT that Amazon has tweaked its platform to cater to the tastes and needs of Singaporean customers, including adding "millions" of new products for the local market since it launched here past year.

Amazon Music Unlimited offers access to over 40 million songs which are all available both online and offline.

Ahead of Prime Day itself, larger-than-life Amazon Smile boxes will make their way across land and sea for delivery to major cities around the world including NY, L.A., Tokyo, Milan and London, promising to "unbox" exclusive entertainment experiences for Prime members and the general public.

They include three months free trial for Discovery, Shudder, BFI and MGM video channels, four months AMU (Amazon Music Unlimited) individual plan for 99p and a bounty for every qualifying Prime free trial sign-up. Members will also receive exclusive in-game loot for Warframe and PLAYERUNKNOWN'S BATTLEGROUNDS.

Amazon has 100 million Prime subscribers globally, with about 10 million estimated in India.

Prime Video, DVDs and Blu-Ray - Save up to 50% on popular movies and TV shows on digital, DVD and Blu-Ray.

Amazon's today announced that its annual online shopping event Prime Day will start this year on July 16 at 12pm PT/3pm ET and will run through July 17.

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