With Facebook jumping in into sports, the days are not far when we will be able to stream full matches live on Facebook.
Rights to broadcast games in the United Kingdom have been dominated by Sky and BT, but Amazon also recently managed to reach a groundbreaking agreement with the Premier League. Amazon's UK Prime Video subscribers will be able to watch 10 Premier League matches over one bank holiday and another 10 during one midweek round of matches.
The move from Facebook is their most recent into streaming live football, having previously streamed La Liga and MLS games.
Amazon has recently acquired rights to show 20 matches as money keeps flowing into the English top flight. That said, 2018 will be crucial for Facebook and other social media platforms as they try to close deals to live stream games and even esports. The company, which made its intentions clear with a US$600 million bid for Indian Premier League (IPL) cricket past year, recently hired Eurosport chief executive Peter Hutton to head up its global live sports programming division, with a brief to increase the platform's sports offering.