Facebook also reassures users that user data from all the apps will also be deleted within 90 days.
In a post on its website, Facebook has announced that there will be three more apps that will be getting the axe.
Last year, Facebook bought an anonymous social app called tbh, which was apparently popular with teenagers-a crucial demographic for Facebook, which is seeing engagement drop among its younger users. Hello was a way for Android users in Nigeria, Brazil and the United States to link up their Facebook accounts with their phones' contact lists.
Nikita Bier is the founder of tbh and, asked by Business Insider about his future plans, responded: "I'll be staying with Facebook and continuing to build new products with the tbh team". Facebook will be "deprecating" Hello in a few weeks, we're told. Moves will shutdown on July 31st.
Tbh is an acronym for "to be honest", and the game-like app allowed USA teenagers to send compliments to their friends through a series of quizzes and polls.
Next up is tbh, an anonymous social media app for teens in the USA and which the company bought only past year. According to Facebook, "We regularly review our apps to assess which ones people value most".
Facebook said it knows that some people are still using these apps and will be disappointed to learn they are going away but they need to prioritize their work so they don't spread themselves too thin. The reason for closing all three apps was "low usage".
A forcefully positive alternative to something like Yik Yak may have been admirable, but it clearly did not move the needle enough for Facebook over time. "And it's only by trial and error that we'll create great social experiences for people", the social networking and advertising giant said in its announcement.
Moves was originally launched in 2013, and Facebook acquired the app for an undisclosed sum in 2014.