Especially one like Netflix, whose multibillion-dollar investment in programming allowed it to rocket Thursday to 112 nominations just five years after launching its first original series, "House of Cards".
Alison Brie was also a notable oversight for her standout work in "GLOW", the Netflix period female-wrestling comedy, as was "Modern Family", although after its glittering streak of Emmy nominations, it's hard to fault anyone for concluding the ABC sitcom's best days are behind it, especially with so many worthy newcomers to accommodate. "I share this moment with my community", Oh said in a statement.
But the scandal appeared not to have tainted much-admired Tony victor and Oscar nominee Laurie Metcalf, Roseanne's sister Jackie in the show, who picked up her eighth nomination. She added a postscript: "I think my mother at this moment may actually be satisfied". Only one nominations category is all-white, and in three categories minority actors account for more than half the nominees.
CNN's "Anthony Bourdain: Parts Unknown", received a nomination in the category for best information series or special, which also includes shows with Leah Remini and David Letterman.
The actresses who squeezed Kidman and Watts out of the supporting actress in a limited series category were: Adina Porter (American Horror Story: Cult); Penelope Cruz and Judith Light (The Assassination Of Gianni Versace: American Crime Story); Letitia Wright (Black Museum); Merritt Wever (Godless); and Sara Bareilles (Jesus Christ Superstar Live In Concert).
A slew of first time Emmy contenders included Sandra Oh as the first Asian-American lead comedy actress nominee for her role in quirky spy series "Killing Eve", and Rachel Brosnahan's 1950s housewife turned comedian in "The Marvelous Mrs. Maisel".
Game of Thrones led all shows with 22 nominations, but that number is actually a drop from the last two times the HBO show was eligible.