Owning an iPhone is a common indicator that you’re rich

Counting bills


That's according to new research published recently by the National Bureau of Economic Research in the United States, which worked with the University of Chicago to discover how our lifestyle relates to our income. An iPhone? According to a report written by the University of Chicago and the National Bureau of Economic Research, in the USA owning an iPhone is an indicator that you are in a higher tax bracket than others.

"Knowing whether someone owns an iPad in 2016 allows us to guess correctly whether the person is in the top or bottom income quartile 69 percent of the time", they also said. In a sample of almost 10,000 people, owning an iPhone in 2016 gave researchers a 62 percent chance of accurately guessing whether or not someone was educated. Since the data is from 2016, it doesn't take into account the $999 Apple iPhone X that was released in November 2017.

What a proclivity for spreading Grey Poupon on an iPhone says about your wealth was not addressed by the researchers.

For example, in 2004, buying a new vehicle and using Land O'Lakes regular butter implied you were well off, while in 1992 it was owning an automatic dishwasher and buying Grey Poupon Dijon mustard that meant you were among the elite. In 2004, the top brands were a butter brand called Land O' Lakes Regular, Reynold Wrap aluminum foil, and Toshiba TV sets. Owning an Android phone in the US or using Verizon are also signs that you're in the high-income bracket. When it comes to Android owners, the percentage drops further, down to nearly 60%. More than 6,000 people were surveyed to acquire the data. While the iPhone, and Apple products in general, are known to be high-priced premium devices, the rise in rank may also be attributed to general rise of smartphone ownership among people since the original's launch in 2007.

The research also compares current rich-list indicators to the nineties, and times have certainly changed. While in 1992, you were seemed to have made it if you owned a dishwasher, answering machine and even enjoyed eating Dijon mustard! And through strong branding over the years, it's the iPhone that appears to have remained the top choice for those who can afford it.

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