Trump slams record European Union fine against Google

Google fined

Trump slams record European Union fine against Google

It was argued that Google requiring Android phone manufacturers to pre-install its Chrome browser and Search app had allowed it to gain an unfair advantage over potential rivals.

The result: A whopping £3.78 billion fine against the company, calculated from Google's revenue from search and advertising services made via Android handsets across the European Economic Area, and the requirement that Google and parent company Alphabet cease their illegal conduct within the next 90 days or face daily non-compliance fines of up to five percent of their global turnover.

It nearly doubles the €2.42b - about Dollars $2.8b - that the European Union levied against the company past year over promoting its own shopping comparison service at the top of its search results. In this way, it has cemented the dominance of its search engine.

Prevented manufacturers wishing to pre-install Google apps from selling even a single smart mobile device running on alternative versions of Android that were not approved by Google (so-called "Android forks"). Denying rivals a chance to innovate and compete on the merits.

As a result, Google has been given 90 days to stop what the European Union said were "illegal practices" on contracts with handset manufacturers that push Google services in front of users. For free. In spite of the ongoing billions it's cost to build the operating system into what it is today.

We may see this new software only in Google devices at first, but it's not clear if the rest of the devices from other companies will have to make the transition.

Having its apps pre-installed is a huge revenue driver for Google.

Google hinted that the harsh decision would force it to charge Smartphone manufacturers for Android platform which would disturb the proprietary systems over open platforms. "A vibrant ecosystem, rapid innovation, and lower prices are classic hallmarks of robust competition", CEO Sundar Pichai has also suggested that the ruling will mean that Android will no longer be offered for free.

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