Whatsapp's Ad on Tips to Battle Fake News

The new feature will help users identify suspicious links shared within the platform

The new feature will help users identify suspicious links shared within the platform

Yesterday, the company launched another feature for beta users which will highlight suspicious links shared on the platform in red.

Beatings and deaths triggered by false incendiary messages in India, WhatsApp's biggest market with more than 200 million users, caused a public-relations nightmare, sparking calls from authorities for immediate action.

The ad ends with a warning: "Fake news often goes viral".

The app will notify about the suspicious link with a "red label" indicating that the link is suspicious.

The Suspicious Link Detection feature is still under development before it gets rolled out on a wider scale.

"This link contains unusual characters". Nevertheless, users are free to continue to the website anyway.

The blog post further added that every time WhatsApp analyses a link, it does it locally without sending any data packets to its servers.

The Suspicious Link Detection feature will be included in WhatsApp's next update. Will it also detect fake news websites trying to piggyback off the name of a legitimate news source, or will it be exclusively target phishing websites, or sites with dodgy security measures or a ton of spam?

WhatsApp, which is owned by Facebook, didn't immediately respond to a request for comment.

Facebook also stands accused of failing to respond quickly enough to similar risks in Myanmar - where the United Nations recently warned that its platform was being weaponized to spread hate speech and used as a tool to fuel ethnic violence.

To identify rumors and false news, the company has also started working with fact-checking organizations such as Boom Live in India. It will automatically identify whether the link received is suspicious or not.

Right now, messages sent on WhatsApp don't have any kind of labels on them.

In one of the features set to roll out this week WhatsApp users will be able to distinguish messages that have been forwarded.

Endless scrolling down Instagram's news feed to see if you missed anything may become a thing of the past.

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