Ontario to offer incentives to brewers in buck-a-beer plan

An Alberta judge has ruled the government's mark-up policy on craft beer is unconstitutional. THE CANADIAN PRESS  AP  Toby Talbot

An Alberta judge has ruled the government's mark-up policy on craft beer is unconstitutional. THE CANADIAN PRESS AP Toby Talbot

A partial or year-round promotional arrangement for even one brewer selling buck-a-beer in the province could easily represent more than $100,000 in lost revenue to the LCBO. It's up to brewers to actually pass down the savings of $1 beer to consumers.

Doug Ford promised 'Buck-a-Beer, ' and now that he's premier he's delivering on that promise quite quickly.

Beer fans across Ontario can officially start counting down the days until the return of "Buck-a-Beer", the popular $1-per-beer price floor that delighted people across Ontario until it was cancelled when the previous government abruptly introduced new beer price regulations.

Brewers are not required to charge less, but Ford says that there will be various incentives for those that do charge less. Today I am proud to say: "Promise made, promise kept".

"We're going to allow price competition for beer and this will save consumers money". In a statement, Mothers Against Drunk Driving said lowering the price of beer carries a risk to public safety, and can lead to an increase in alcohol-related problems including impaired driving. "The premier is asking beer producers to lower their prices down to a dollar". "But instead of a climate plan or help for people living in poverty, it's a cheap beer challenge". That minimum price had been $1.25 under the Liberal government for a decade. "You couldn't be more tone deaf on this subject". "I don't know if his plan was to make the breweries look greedy or just to underscore his populist direction, but it is ridiculous", he said, adding the move ignores the shift towards more complex and well-crafted beer. Ford, who will visit a brewery today in Picton, Ontario, also vowed to expand the sale of beer and wine to corner and box stores in Ontario. Napanee Beer Company tweeted that it won't participate in this: "There are a lot of things that our province needs", they said, "but "buck a beer" isn't one of them".

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