Therefore, it seems all of Tottenham's eggs are in the basket of Grealish with less than six days to go until the transfer window slams shut.
Spurs' original bid was believed to be around £20million, but Villa want closer to £40million before they consider doing the deal. The one thing the owners have made pretty clear is that no-one is for sale.
Spurs are in need of an extra English player to meet the regulations of the Champions League otherwise they would be forced to submit a lowered 20-man squad.
Bruce said: "We don't want to lose our best players, but they're aware of course that everyone has their price".
"So there is not a discussion to be had at the moment, because they've got nowhere near the figure they demanded".
Bruce was resigned to losing Grealish on the cheap before Nassef Sawiris and Wes Edens' takeover last month which saved Villa from possible administration.
"The story has come out because we've taken a player from a certain agent".
"A football player always wants to play at the top".
His ability to drag Villa up the pitch single-handedly was a hallmark of his stand-out performances for Villa last season and he was easily their best player during their play-off final defeat to Fulham at Wembley in May.
Villa must find around £40million to adhere to FFP regulations but Bruce said they would find a way to resolve it if they did not sell Grealish, who could still play in Monday's Sky Bet Championship opener at Hull.