It has been a joyous month for Colin Kaepernick since signing an endorsement deal with Nike. While nearly nobody had a negative view of Nike prior to the Kaepernick campaign according to ESPN, 17 percent of respondents in the latest poll now view Nike negatively. "We also believe that those who know what sacrifice is all about are more likely to be wearing a military uniform than an athletic uniform".
Meanwhile, the percentage of people who said they couldn't imagine living without Nike dropped from 33 percent to 24 percent.
Experts say that by continuing to insert himself into the ongoing debate regarding NFL players kneeling during the national anthem, Trump may have inadvertently helped out Nike by criticizing the brand on Twitter.
President Trump fanned the flames of the controversy previous year during a campaign speech for then Alabama Senator Luther Strange.
Strahan went on to explain that Kaepernick's protest isn't about the National Anthem or the flag, as many critics have argued. He was greeted by cheers, laughs and eventually, what appeared to be, a standing ovation from his congregation. I think I would have.
Backlash to the new ad campaign notwithstanding, Nike sales grew 31 percent over the Labor Day holiday this year compared with the previous year.
Evangelist Franklin Graham criticized the ad in a series of tweets saying "starting a movement disrespecting the American flag isn't "sacrificing everything" and that a contract with Nike "isn't a sacrifice".