Apple's special event is happening today, September 12, at 10a Pacific Time.
The culture-changing company behind the iPod, iPhone and iPad hit a historic milestone last month, becoming the first private-sector company to surpass $1 trillion in market value. It's expected that the price tag could be as high as $1,200.
Apple will livestream the event on its website, which can be accessed in most web browsers, as well as on Twitter.
Apple (AAPL) is expected to unveil a suite of three new iPhones on Wednesday from the Steve Jobs Auditorium in Cupertino, Calif., a long-awaited moment for consumers and investors alike. As far as we know, we are about to see three new models, spread across three price tiers. In addition, iPhone also unveiled a more affordable iPhone Xr, which effectively replaces last year's iPhone 8, and comes in a range of new colors.
The new iPads could have a more premium look to them with smaller bezels similar to the iPhone X. At the event this year, two new models are likely to be launched - one 11-inch iPad and a 12.9-inch one.
The company plans to introduce new Apple Watches with larger screens that go almost edge-to-edge, showing the user more information. Apple's wireless AirPods are also due for an upgrade. And on Wednesday morning, another blogger found a confirmation for the phone's model numbers in the sitemap of Apple's website.
Another apparent leak from Apple reported by 9 to 5 Mac reveals there could also be a new Apple Watch design that bears a larger screen.
With the smartphone market showing little room for growth, Apple has been working to diversify its revenue streams with software, services and other devices including its smartwatch.
CEO Tim Cook and other executives will announce the latest Apple hardware updates in front of a packed room of media members, analysts, special guests and employees.
Apple shares were down 0.9 percent at $221.75 in midday trading.