Google may pay $9B to remain iPhone's default search engine

Google may pay $9B to remain iPhone's default search engine

Google may pay $9B to remain iPhone's default search engine

"Twenty (ish) years ago, two Stanford PhD students launched a new search engine with a bold mission to organize the world's information and make it universally accessible and useful". Even for Apple, Google's dependence has been rewarding to its services segment, which generated $9.55 billion in Q3 - 31 percent spike compared with a year ago.

Goldman's report models Google's payments to Apple as a fraction of the money it makes on iOS through paid searches and worked backward from the iOS market share, added a premium and used a rate based on previous Google disclosures.

While Apple utilizes Google as the default web crawler in Safari on iOS gadgets, for example, iPhones and iPads, the organization additionally utilizes Bing in different places, for example, looking through the web by means of Siri.

Greg Sterling is a Contributing Editor at Search Engine Land.

Apple doesn't have its own web search solution, which is why it has to rely on Google or Microsoft Bing. Hardly a surprise, the bulk of Google's revenue still comes from search-based advertising and the company has always been willing to pay somewhat astronomical fees in order to remain front and center on mobile Safari.

Google is reportedly paying Apple a whopping $9 billion (about Rs. 65,000 crores) in 2018 to remain the default search engine for iPhone's Safari browser on iOS, the media reported.

Anyone who'd prefer to not use Google as the default search engine on their iPhone can easily change this.

As to how much Google pays for that privilege, well, that's an interesting story.

"We believe this revenue is charged ratably based on the number of searches that users on Apple's platform originate from Siri or within the Safari browser", Hall wrote.

Nothing is official, so we don't know for sure that Google is paying $9 billion to secure these default rights on iOS devices.

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