Walmart, arguably Amazon's biggest competitor in the United States, has kept its $35 minimum threshold for free shipping for this holiday season (so far, at least). Millions of additional items on its website sold by third-party sellers will qualify for the free two-day shipping perk.
With the all-important holiday season kicking off around Thanksgiving later this month, retailers are jockeying for customers' dollars and hoping to outpace Amazon, which takes up almost 50 cents of each dollar spent online in the US.
Consumers have long heralded Amazon for its free two-day shipping for Prime accounts on eligible items, prompting other big-box retailers such as Target and Walmart to offer free expedited shipping during the holiday season as well.
US online retail sales in November and December will rise 14.8 percent, to $124 billion, software maker Adobe said last week in a forecast based on data from 80 of the 100 largest online retailers.
Bottom line: Buy one of over 100 million items you want on Amazon and get free shipping without having to spend $25 now up until Christmas.
It's offering free shipping on all holiday orders arriving in time for Christmas.
In recent months, Amazon has extended same-day delivery from Whole Foods through Prime Now to more than 60 cities. Analysts estimated that Amazon took almost half of all online retail sales in 2017, and that it will account for even more this year.
For the current quarter ending in December, Amazon said it expects revenue in the range of $66.5 billion to $72.5 billion. The company usually sets the final date toward the end of the season.
Amazon's ultra-fast delivery service, Prime Now, will also offer special Black Friday deals to more than 30% of the United Kingdom population, providing an ideal selection of gifts, gadgets, fashion and Christmas treats which can be delivered in scheduled one- and two-hour delivery windows or within 60 minutes in selected postcodes.