Clothing retailers such as Gap and Nordstrom are offering the same discounts as on Black Friday, with deals such as Gap's 50 percent off across all products on its website and Nordstrom's up to 60 percent on merchandise. Though, if customers spend $100 on same-day delivery the week of Cyber Monday, they can get $20 off a future same-day delivery.
The much-hyped marketing day is expected to be the largest U.S. online shopping day ever, generating $7.8 billion in sales, according to research firm Adobe Analytics, which tracks transactions at most of the top United States online retailers.
Of course, these deals can be amplified for Target's loyal customer base with the Target REDCard, which gives a 5% discount on purchases at the store and already grants free two-day shipping.
"Yes retailers, I'm aware it's Cyber Monday even without the 150 emails", tweeted Keina (@RealMamaEagle), a user from Delaware.
Drawing an estimated 75 million shoppers, the day will also test the resilience of retailers' online platforms as well as their delivery operations. Or did you tap out from Black Friday?
As of 10:30 a.m. ET, no big US chain had seen any technical difficulties, according to website outage tracker DownDetector.com.
Whenever Black Friday or Cyber Monday knocks on our doors, we can expect Amazon's hardware lineup to drop to its all-time low so that everyone can get a taste of what the retail giant has been working on in terms of hardware.
The 2018 edition of "Cyber Monday" is on track to be the biggest online shopping day in US history, according to early data from Adobe Analytics.
Target was offering 30 percent off on select toys, while Kohl's discounted Lego sets between 30 percent and 40 percent.
Shares of Amazon were up as much as 3.2 per cent in early trading, while those of Target rose. Amazon's Cyber Monday deals run until December 2.