Global Smartphone Sales Decreased by 6%

Q3 2018 smartphone shipments are in: how much longer before Huawei claims top spot?

Smartphone market slowed down in Q3 but Chinese makers flourished - GSMArena.com news

Global smartphone shipments declined 3 percent annually, recording 386.8 million units in the third quarter according to Counterpoint's Market Monitor service.

Counterpoint Research released earlier today the latest report on global smartphone shipments.

Counterpoint Research associate director Tarun Pathak commented: "Despite the decline in its home market, Chinese brands OPPO, vivo and Xiaomi reached new highs in smartphone shipments in a quarter".

Chinese players continued their growth trajectory with strong performances in markets outside China. Not only Samsung but other smartphone sales around the world fell drastically in the third quarter of the year.

Apple's newest iPhones helped push third quarter shipments to 46.9 million units, up 0.5% from the 46.7 million units a year ago. Apple, meanwhile, rounds out the top three, having shipped nearly 47 million units during the quarter.

As for Xiaomi and Oppo, the two brands maintained their sales of 34.3 million and 29.9 million with their market shares of 9.7% and 8.4% respectively. This despite the company's troubles entering the US market and the slump of the global smartphone industry.

Worldwide shipments of smartphones, still the most dominant of internet-connected devices, declined 6% compared to past year, according to the International Data Corporation (IDC). As for the Apple is concerned, it had shipped 46.9 million units in the Q3 of 2018 which, translates to growth in market share from 11.9 percent to 13 percent this year.

"The brands will further expand outside China as they push into Asia Pacific countries and Europe", he added. IDC points out that Samsung's dominance in the smartphone space is under pressure "from all directions" thanks to the rapid growth of competitors emerging markets.

The figures confirm Counterpoint Research's prediction that the global smartphone market will contract for the first time this year.

Another highlight of the report is top Chinese smartphone manufacturers' declining reliance on domestic markets. It will take more than an affordable smartphone offering to make the switch from their feature phones to smartphones in the short term.

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