It's also been dubbed the "soap opera effect", given that it makes HD, big-budget movies look a lot like cheaply made daytime soap operas.
Sometimes known as the "soap opera effect", McQuarrie acknowledged that many people notice something "strange" about the film they're watching with the feature enabled but few can identify the issue specifically without a side-by-side comparison.
The unfortunate side effect is that [motion smoothing] makes most movies look like they are shot on high-speed video rather than film.
Something is keeping movie star Tom Cruise up at night: motion smoothing. In order to achieve a smoother picture, your TV will process individual frames, but will have to guess what the frame that goes between them should look like, reports the Independent. While McQuarrie wanted to amplify the conversation about motion smoothing, he told CNET he doesn't want to come across as a film snob or taking a shot at the feature.
Mr McQuarrie added: 'If you own a modern high-definition television there's a good chance you're not watching movies the way film-makers intended, and the ability for you to do so is not simple to access'.
Switching it off, he said, means struggling to navigate menus which are different for each brand of television, and even appear under different names such as "interpolation" or "motion compensation".
Until that day comes, they shared tips on how to best find your television's motion smoothing settings. In the video, they suggest googling "turn off motion smoothing [your brand of TV here]".