In the video, Jenner alludes to something that she experienced when she was 14 years old. "Seeing you share her most raw story in order to make a positive impact for so many people and help foster a positive dialogue is a testament to the incredible woman you've become", Kris tweeted with a teaser video of Kendall.
So it came as a shock to many when Kendall surfaced during E!'s red carpet coverage of the "Golden Globes" Sunday night - in a commercial for Proactiv, the acne treatment brand that has had a long line of celebrity endorsers, including Justin Bieber, Jessica Simpson, Katy Perry and Alicia Keys.
Kris also added hashtags for "be the change", "share your story", "change the conversation", "proud mom", "finally a solution", "authenticity", "my daughter inspires me", and "get ready".
Instead of listening to the haters, the Keeping Up With the Kardashians star made a decision to stay positive and spread encouraging words to her fans. "Now I have this whole thing behind me, I can speak to so many people and be like, 'I can help you and it's okay". "I can connect with you", before the words "Connect with Kendall" flashed across the screen.
"For me, I can honestly say that the magic was Proactiv", Kendall says.
That was the big announcement? Well, it turns out the model is the latest spokesperson for Proactiv, as was revealed during her commercial spot that aired during the Golden Globes.
One questioned: 'what do u think it's about.