Coca-Cola is releasing a new flavor, and people are nervous

Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar hit shelves on February 25. (Image Coca-Cola

Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar hit shelves on February 25. (Image Coca-Cola

Customers can expect to see new packaging for the Cherry and Vanilla flavors, too, for a "bit of a facelift".

Say hello to Orange Vanilla, which a press release tells us is the first new iteration on that classic Coke flavor in over a decade.

The beverage company chose to add to and revamp its flavor offerings - Cherry Coke, Cherry Coke Zero, Vanilla Coke and Vanilla Coke Zero - after the successful launch of Coca-Cola Zero Sugar a year ago, Carpenter said. "We knew we had an opportunity to give fans the variety they crave without sacrificing the Coca-Cola taste they love". The new flavor will also come in a Zero Sugar version.

"What we realized is that we had a diamond in the rough when we looked at our flavors portfolio", said Kate Carpenter, brand director of Coca-Cola.

"We wanted to bring back positive memories of carefree summer days", Carpenter explained. 12-oz sleek cans of Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar will be available for a limited time from March through May 2019.

Irrational exuberance aside, one does perhaps wonder why now and why Orange Vanilla?

Coca-Cola has experimented with a lot of flavors for Diet Coke, the zero-calorie offshoot of its core drink. It's meant as a complementary beverage to boost sales (and claim more shelf space from rival Pepsi).

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