Coca-Cola is releasing a new flavor, and people are nervous

Coke launches first new flavor in years	 	 	 			Orange Vanilla Coke Orange Vanilla Coke Zero Sugar hit shelves on February 25

Coke launches first new flavor in years Orange Vanilla Coke Orange Vanilla Coke Zero Sugar hit shelves on February 25

Customers can expect to see new packaging for the Cherry and Vanilla flavors, too, for a "bit of a facelift".

Say hello to Orange Vanilla, which a press release tells us is the first new iteration on that classic Coke flavor in over a decade.

The beverage company chose to add to and revamp its flavor offerings - Cherry Coke, Cherry Coke Zero, Vanilla Coke and Vanilla Coke Zero - after the successful launch of Coca-Cola Zero Sugar a year ago, Carpenter said. "We knew we had an opportunity to give fans the variety they crave without sacrificing the Coca-Cola taste they love". The new flavor will also come in a Zero Sugar version.

"What we realized is that we had a diamond in the rough when we looked at our flavors portfolio", said Kate Carpenter, brand director of Coca-Cola.

"We wanted to bring back positive memories of carefree summer days", Carpenter explained. 12-oz sleek cans of Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar will be available for a limited time from March through May 2019.

Irrational exuberance aside, one does perhaps wonder why now and why Orange Vanilla?

Coca-Cola has experimented with a lot of flavors for Diet Coke, the zero-calorie offshoot of its core drink. It's meant as a complementary beverage to boost sales (and claim more shelf space from rival Pepsi).

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