The report states that Ninja was asked by Electronic Arts to help the publisher launch Apex Legends with the game barely unraveled to the public. "Game is just fun!" EA and Respawn Entertainment dropped a couple of hints about Apex Legends over Twitter and then the game was launched. In the case of chameleon-haired Twitch king Tyler "Ninja" Blevins, the number could be as high as $1 million.
Ninja, who appeared on the cover of ESPN magazine last September, made almost $10 million a year ago, and told CNN he makes over $500,000 on a "good month". Apex Legends players who claim their reward for being a subscriber will receive 1,000 Apex coins, a Flatline epic weapon skin, and a special banner badge. I'd personally stream practically anything on Twitch for a fraction of that.
However, they said that the paid streams were short-lived; after midday on February 5, the day after release, "all Apex Legends streaming from content creators was completely organic".
But there has been another development that has led people to believe that March 12 was the actual release date after all. Apparently so-Apex Legends notched 1 million players in the first 8 hours after launch, and exploded to 50 million players in its first month.
The Respawn Entertainment battle royale title of Apex Legends has quickly become one of the most popular video game titles to stream in its young life so far.
There is no denying that EA's decision to partner with big streamers had an impact. Respawn's Drew McCoy previously said that the team wanted a "day where you couldn't escape Apex if you cared about games".
Let me know in the comments what your thoughts regarding Apex Legends Battle Pass leak are.