Apple expected to announce new streaming TV service at March 25 event

Apple Expected to Reveal Its Streaming Video Service on March 25

Apple's 'Show Time' Invite Teases a Possible Video Streaming Service Announcement for March 25

However, it's possible Apple may announce at least one new updated piece of hardware into the March 25 event.

The company has not given any details on the products that would be launched during the event.

According to an announcement posted on Apple's events website page, the company will livestream the "It's Show Time" event on its website and through Apple TV.

Apple's spring event will happen on March 25 at the Steve Jobs theater on the company's Cupertino campus. Sources familiar with the matter earlier told Reuters that the service could resell, among others, the Starz subscriptions of CBS Corp, Viacom Inc and Lions Gate Entertainment Corp, as well as the original content of Apple. The highlight of the event is expected to be the company's new news subscription service that will allow users to subscribe to newspapers, magazines, etc. through Apple.

The potential sales from a television service have become a focus of investors after Apple in January reported the first-ever dip in iPhone sales during the key holiday shopping period and said it would lower iPhone prices in some markets to account for foreign exchange rates. It would be competing directly with the widely popular services like Netflix, Hulu, Amazon Prime, etc. It also has deals in place with directors M Night Shyamalan, JJ Abrams and Steven Spielberg.

A report by The Wall Street Journal had indicated that Apple was going through a rough patch with respect to negotiations as it was reported to demand 50 percent revenue from the service. The lower-end, $329 iPad hasn't had a refresh since last March.

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