"I am delighted to establish this partnership with Canopy Growth and share with them the knowledge I have gained after years of 'doing it all, '" Stewart said in a statement.
Martha Stewart will take an advisory role at Canopy Growth.
Canopy added that it already has several clincial trial underway for these products and it plans to lean on Stewart's "vast knowledge of consumer products while exploring the effectiveness of CBD and other cannabinoids" as they relate to animal and human care. Stewart and Snoop are friends who co-host the VH1 talk show "Martha and Snoop's Potluck Dinner Party".
Terms of the pot deal - which Canopy announced on Thursday with Sequential Brands, which owns the Martha Stewart media and merchandising brand - weren't disclosed. "I'm especially looking forward to collaborating on developing products that can help people and their treasured animal companions".
Stewart now co-hosts the reality TV show, Martha & Snoop's Potluck Dinner Party, alongside Snoop Dogg, who happens to also be engaged in a partnership with Canopy Growth. But word of the agreement sent Sequential shares surging 51 percent to $1.81 in early trade after the news.
"Along with a deep understanding of what consumers in the United States and around the world want, Martha [Stewart] has been one of the most vocal advocates for animals, championing the health and wellness of pets and farm animals alike", Canopy Growth said in the release.
"As soon as you hear the name Martha, you know exactly who we're talking about", Linton said. The U.S. Food and Drug Administration plans to investigate whether it will legalize CBD-infused food products in April, Scott Gottlieb, the agency's commissioner, told a House committee on Wednesday.
Canopy announced in January that it will spend as much as $150 million to build a hemp facility in NY state, its first production plant in the US.