The company is calling it the "biggest expression of the Taco Bell lifestyle to date", though it doesn't clarify what exactly the Taco Bell lifestyle means. "At The Bell: A Taco Bell Hotel and Resort, fans will experience something even bigger and bolder, from design and entertainment to craveable food and beyond".
If you've ever had dreams about burritos, tacos, quesadillas, or any form of delicious Tex Mex food, you'll want to plan your next trip to Palm Springs because, in August, Taco Bell will be opening a new hotel and resort just for you, the taco lover.
Irvine-based Taco Bell isn't yet saying which actual hotel is hosting the event.
Aside from possible floating tostadas, the hotel and resort will offer a salon that can do "Taco Bell-inspired nail art" as well as fades and a braid bar. "Ideally, they raise brand awareness and create buzz around the brand on social channels", according to CNN. Brands, was met with a response that more information would be forthcoming in a news release on June 21, The Desert Sun reported. And it has added alcohol to its menu in several locations.
Find out more about reserving your room at The Bell here.
The hotel will feature menu items that many consumers may not be aware of, like its breakfast items.
Chipotle employed a similar tactic when it expanded its rewards program nationwide. "With weddings, we did see people using sauce packets to propose to their significant other", Treffers said. The hotel will open on August 9. To stay up to date on the hotel and when reservations officially go live check out The Bell's website or follow Taco Bell's Instagram.