Amazon upgrades the Fireplace TV Version with Dolby Vision

Amazon Toshiba Launch Inexpensive Fire TV Televisions With Dolby Vision Support

Amazon looks to even the battlefield against TCL's Roku TVs that offer Dolby Vision

Sandeep Gupta, Amazon's VP of Fire TV development said, "We worked closely with Best Buy and Dolby to build an awesome TV".

We say "first TV" there because this isn't the first Dolby Vision product from Amazon - the Amazon Fire TV Stick 4K already supports Dolby's dynamic metadata HDR standard - but the perk here is that it's a part of the television from the get-go. The new 55-inch model adds support for the Dolby Vision high dynamic range format. Amazon competes with the likes of Roku for its services and a 55-inch TCL 4K TV complete with Dolby Vision and Roku TV built-in has been available since March for $499.99, although that's discounted down from $799.99. Likewise, the displays also provide easy access to live over-the-air TV content when paired with a separate HD antenna. The TV is powered by a quad-core CPU and Multi-core GPU.

Everything you'd expect from a remote - plus launch apps, search for TV shows, switch inputs, control smart home devices and more, using just your voice. The LCD panel features a 4K Ultra HD resolution of 3840 x 2160 and a 60 Hz refresh rate. The announcement was made by the e-commerce giant at a personal press event that was held in the Dolby SoHo Space at NY, earlier in the day.

Dolby Vision is an expansion of the HDR10 feature which intends to have even more precisely controlled colors and contrast all the way from mastering until it appears on your screen.

Dolby Vision HDR promises highlights up to 40 times brighter and blacks that are ten times darker. There is also the 50-inch TV with a price tag of $379.99 (approximately Rs 26,461) and the 43-inch model selling for a price of $329.99 (approximately Rs 22,979). The company has kicked things off with today's release of the 55-inch version, but it will be joined starting later this month by 43-inch and 50-inch options.

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