Putting Facebook's name on its two most popular apps certainly won't make those apps any more popular than they are already and could possibly cause users to be more wary about the security and privacy of those apps. Well, if you didn't then Facebook wants to put that information front and center with a surprise rebranding.
They'll be called "Instagram from Facebook" and "WhatsApp from Facebook" instead. It can be argued that being separated from the social network app has done a lot of good to Instagram and WhatsApp, the former now one of the most used social media apps and the latter the largest instant messaging app. On your device, the apps will reportedly still retain their short names.
If you had a hard time posting or viewing content on Instagram and Facebook Sunday morning, you're not alone. But we can expect the company to show off the branding on these app's splash screen and about page.
There aren't any official announcements from Facebook just yet.
"We want to be clearer about the products and services that are a part of Facebook", a Facebook spokesperson told The Information. It falls in line with the antitrust examination of its acquisition of both the companies.
Independent outage monitor Down Detector has seen a spike of Facebook outage reports today.
The move has interesting timing, given that Facebook is now the subject of an antitrust probe by the US Federal Trade Commission, which is examining a possible campaign to "snap up rivals" and head off competitive threats.