Today, Blevins posted a high-production video reminiscent of an athlete's press conference. Ninja said the move is a "good chance to get back in touch with my roots and remember why I fell in love with streaming in the first place". That's noteworthy because Ninja started out as a popular Halo streamer before going on newer titles; he is most recently famous for streaming Fornite.
Ninja spoke about what the move to Mixer meant for him in a follow-up to his announcement. His Twitch run ends with a "follower" count of over 14 million, along with a continued run in the site's top-20 ranks in terms of simultaneous viewers and number of viewer hours accrued.
Regardless, this is a huge deal for Microsoft and could swing the pendulum of game streaming a little more towards Mixer.
Update: And just like that, Ninja's Twitch account lost its verified status.
The move to Mixer is one of a few changes for Blevins this year.
The biggest name on Twitch just jumped ship to the competition. I'm freaking out in the best ways.
Ninja has achieved mainstream success unprecedented among game streamers. "Obviously, I'll be streaming on Mixer full-time now, and I'm honestly at a loss for words", Blevins said in a video on Twitter.
His first Mixer stream will be during Lollapalooza 2019 on August 2-4. While not all fans are thrilled with the decision, we wish Ninja all the best of luck as he embarks on his journey with Mixer.
To give some perspective: Microsoft, the parent company of Mixer, reported 10 million monthly Mixer users previous year, compared to well over 100 million for Twitch, which launched in 2011. Microsoft has yet to attach any similar Mixer perks to either its Xbox Live Gold or Xbox Game Pass subscription services.