Allan Saint-Maximin has been unveiled as the club's new No.10 after his £17m move from Nice was finalised.
The 22-year-old has built up his reputation in his homeland France and is a versatile attacker that can play in central or wide areas.
The 22-year-old made his professional debut for Saint-Etienne at the age of 16 and has gone on to make over 100 Ligue 1 appearances.
The France U21 worldwide has huge potential to be a big signing for the Magpies, as they look to distance themselves from the bottom of the Premier League table under the tutelage of Bruce.
Loan spells with Hannover and Bastia followed, and now it looks as though the French winger is heading to the Premier League as the latest Bruce signing.
Newcastle may have captured one of Europe's most exciting young talents if they can finalise the finer details of the deal with Nice, and will be hoping he can have an instant impact at St James' Park.
"He has all the attributes you would want in an attacking player, including lightning pace, so I'm sure he'll excite everybody".
Willems has been on the club's radar since his PSV days and twice visited Newcastle when his close pal Gini Wijnaldum played for the club.
The Magpies will have the option to sign Willems on a permanent deal at the end of the season.
Newcastle have also confirmed the signing of Netherlands defender Jetro Willems, arriving on a season-long loan from Bundesliga club Frankfurt, who reached the semi-finals of last season's Europa League.
"Jetro brings a wealth of experience into the dressing room and I'm very pleased to have brought him here", Bruce said of Wellens.
He moved to Frankfurt in 2017 and won the German Cup that season.