Recently, news broke that the lingerie brand has hired its first ever transgender model - Valentina Sampaio from Brazil. The new VS rep is Brazilian beauty Valentina Sampaio, who revealed that she had the new gig on Instagram.
"Backstage click", she posted alongside a photo of herself in a white terry bathrobe.
The next day, she posted a short video selfie, captioned "never stop dreaming gentee", with the same hashtags plus "stay tuned". "Love more and hate less, hate is useless, just do not waste time with it!"
Late a year ago, Ed Razek, chief marketing officer of Victoria's Secret's parent company L Brand, said transgender and plus-size models shouldn't be included in the company's famed televised fashion show "because the show is a fantasy".
"To be clear, we absolutely would cast a transgender model in our show". Does the brand think about diversity? Yes. It's like, why doesn't your show do this?
"Shouldn't you have transsexuals in the show? No". He also said that this "Is a specialty business; it isn't a department store", and about how they don't think they can be all these things to their customers. "It's a 42-minute entertainment special".
Models who have previously walked in the show, including Karlie Kloss and Lily Aldridge, seemed to disagree. Speaking with British Vogue last month about why she made a decision to retire her wings, the supermodel said: "I didn't feel it was an image that was truly reflective of who I am and the kind of message I want to send to young women around the world about what it means to be lovely".
Perhaps Karlie's walkout served as a wakeup call for the brand.