Attorney General Jason Ravnsborg today announced that South Dakota is joining with 50 attorneys general in a multistate, bipartisan investigation of tech giant Google's business practices in accordance with state and federal antitrust laws.
The Attorney General's Office says none of these investigation have fully addressed the source of Google's sustained market power and the company's ability to engage in serial and repeated business practices meant to protect and maintain that power.
Attorneys general Monday said Google search results are skewed toward its own products and those of advertisers rather than the best information.
Google's parent company, Alphabet, has a market value of more than $820 billion and a year ago reported revenue of $137 billion and income of $31 billion.
Last week Google disclosed that, in addition to state-level government action, the Justice Department has asked the company to hand over documents.
According to Bloomberg, the investigation will be led by Texas state Attorney General Ken Paxton. The attorneys general are looking into whether the Silicon Valley search giant has gotten too big, and perhaps too effective at stomping out rivals.
Missouri Attorney General Eric Schmitt compared the online advertising market to buying a house, yet Google owned the house and the majority of houses in the country, and it represented both the buyer and seller in the deal.
"Historically the feds have led the process and they're the ones that are taken seriously", said Matthew Stoller, a fellow at the Open Markets Institute, an anti-monopoly think tank.
As the mother of a 13-month-old daughter, Rutledge said she has mothers and fathers in mind, explaining that many young parents will use Google to search for medical information or advice when their child is sick. Epstein has spent more than half a decade monitoring Google's influence.
Google has become synonymous with search, and it has used its dominant position in that market to create a lucrative advertising business.
"It remains to be seen if the (attorneys general) have any merit to their complaints or if they will be conducting a fishing expedition hoping to find some damning evidence", Mr Goldman said. Google's dominance in online search and advertising enables it to target millions of consumers for their personal data.
Google's share of the market, however, has dropped in recent years as companies like Amazon attract more spending.
The antitrust investigation will also look into the growing concerns that Google might be stifling the competition.
Kent Walker, Google's senior vice chairman of world affairs, mentioned in a weblog submit Friday that the corporate would cooperate with regulators whereas stressing that its companies "assist individuals, create extra selection, and help hundreds of jobs and small companies throughout the United States of America".
"Google, as well as the other Big Tech companies, are highly politically unpopular now".