Carlsberg said in a press release that it was close to selling beer in paper bottles, in part to the partnership.
Carlsberg Group has today updated on its journey to create the world's first "paper" beer bottle made from sustainably-sourced wood fibres that is both 100% bio-based and fully recyclable.
The brewer said it would join forces with Coca-Cola, Swedish vodka maker Absolut, and makeup group L'Oreal to develop paper bottles. Nestle SA has unveiled paper wrapping for Yes fruit and nut bars, while Unilever pledged earlier this week to halve its use of newly made plastic by 2025.
Other major brands developing greener packaging include Unilever, who recently launched plastic bottle-free shampoo bars and bamboo toothbrushes, whereas Olay is beginning to test refillable moisturizer containers.
One of the prototypes has a thin recyclable PET foil barrier, while the other has a 100% bio-based PEF foil barrier.
Myriam Shingleton, Vice President for Group Development at Carlsberg Group, said: "We continue to innovate across all our packaging formats, and we are pleased with the progress we've made on the Green Fibre Bottle so far".
'Innovation takes time and we will continue to collaborate with leading experts in order to overcome the remaining technical challenges'.
The Danish brewery has set a target of being carbon neutral in breweries and reducing its value-chain carbon footprint by 30 percent by 2030.
Carlsberg started work on wood fibre bottles in 2015: seeking to create an 100% bio-based bottle without polymers.
Carlsberg's focus on sustainable packaging innovations is not new.
"We are working across different retail sectors, sharing risk and are together in our vision to make the paper bottle reality which would fundamentally change the sector forever", Paboco CEO Gittan Schiöld said. Last year, Carlsberg invested in a number of other sustainable solutions, including recycled shrink film, greener label ink and Snap Pack, which replaces the plastic packaging around its six-pack cans.