The location in Los Angeles, near the SpaceX rocket factory, gives some insight into Tesla holding a separate event for the truck's release, instead of a preshow unveiling at the Los Angeles Motor Show, which is being held on November 22 to December 1.
Tesla Inc TSLA.O plans to unveil its electric pickup truck, "cybertruck", on November 21 in Los Angeles near the SpaceX rocket factory, Chief Executive Officer Elon Musk tweeted https://twitter.com/elonmusk/status/1192113294036754432 on Wednesday.
"You may like it, you may not".
Expectations are that Tesla will reveal its new electric vehicle this month, although it hasn't officially announced an unveil date yet.
"I think the Tesla Cybertruck is our best product ever", Musk said during Tesla's latest earnings call on October 23.
Musk noted in a tweet accompanying the announcement that the day was "strangely familiar" as it happens to be the month and location of the setting (Los Angeles, 2019) called out in the opening scene of the 1982 movie "Blade Runner". Musk described it as "heart-stopping" with a "cyberpunk" look and feel.
The Cybertruck will have a starting price tag of $49,000.
"Ideally less. It just can't be unaffordable". It's like, oh, it's great", said Musk in an interview on Recode's Decode Podcast, later continuing: "It's something I've been wanting to make for a long time.
Musk has previously said the goal for the Cybertruck is to be "a better truck than an F-150, in terms of truck-like functionality, and be a better sports auto than a [Porsche] 911".