Video game-themed hotel coming to Chicago

Atari Hotel travel

Video game-themed hotel coming to Chicago

Atari might be best known for 1970s video games and its money problems, but now the brand is opening its own chain of branded hotels.

Officials from Atari said the first batch of new hotels following the Phoenix construction is planned for Las Vegas, Denver, Chicago, Austin, Seattle, San Francisco and San Jose. While the concept is still in fairly early stages, the hotels are poised to be the ultimate gaming experience. The new hotels will provide guests with immersive experiences using technologies such as Virtual and Augmented Reality.

True North Studio, a leading Phoenix, AZ-based real estate developer - now working alongside GSD Group with Steve Wozniak's Woz Innovation Foundation - will develop the first Atari-branded hotel. While the whole idea of staying in an AI-resort where you don't know what's even real, like you're trapped in some Black Mirror episode based on The Shining frankly sounds terrifying, only one question remains: Are you game? They will also include designated spaces for gaming, with VR and AR games, as well as venues for e-sports events.

Smith is also a producer in the Teenage Mutant Ninja Turtles film franchise reboot.

'Atari is an iconic global brand that resonates with people of all ages, countries, cultures and ethnic backgrounds and we can not wait for our fans and their families to enjoy this new hotel concept'.

The first Atari hotel will be located in Phoenix, Arizona, as construction is scheduled to begin in mid-2020. "We're excited to be working on this project with such great partners and to bring a big win to Arizona", said Shelly Murphy, founder of GSD Group. Meanwhile, fans can already sign up to become Atari Hotel members online.

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