In the end, the infectious buzz around the South Korean film, which centers on two families on opposite sides of South Korea's economic gap, turned out to be too powerful for its Oscar competitors, which included some of Hollywood's most seasoned filmmakers. Be it chance or fate, these two houses are brought together and the Kims sense a golden opportunity. Designed by Ki-woo in college age, Kim children are conveniently installed as tutors and art therapists in the Parks. Soon, a symbiotic relationship forms between the two families.
Co-written with Jin Gained Han, Parasite tells the darkly comedic story of two households, the poverty-stricken Kims and the opulently rich Parks, who develop into intertwined after the much less lucky household deceives their means into the Parks' day by day lives. When a parasitic intruder threatens the newly discovered comfort of the Kim, a wild and ruthless battle for dominance is unleashed, which threatens to destroy the fragile ecosystem between the Kim and the Parks. Neon also recently acquired the rights to the haunting crime drama and will be re-releasing it in theaters ahead of its home video release. Parasite is being hailed by critics as the best film to emerge this past fall, earning 99% on Rotten Tomatoes. Only 11 non-English language films have ever been nominated in the category. It continues to push boundaries and take creative risks on bold cinema such as Bong Joon Ho's Parasite, which made history winning four Academy Awards®, becoming the first non-English-language film to claim Best Picture. If at any time it looked like the spotlight on "Parasite" might dim, it would shine again - first a Palme d'Or award, then history-making SAG Award win, then a BAFTA and so on.
And "Parasite" distributor CJ ENM, already one of South Korea's biggest media companies, was up 4.5 percent in the main Kospi market.