That total still trails Amazon Fire TV, which, as of last month, had more than 40 million active users.
Streaming device makers have benefited alongside platforms like Netflix Inc and Amazon.com Inc's Prime Video as consumers cut the cord to cable or satellite TV and shift to subscription-based streaming services.
"Additionally, new solutions and the expanding investment in original programming that's exclusive to flowing are improving the [over the top] expertise", Roku said from the correspondence to investors.
Advertising is one of the biggest opportunities for Roku as the viewership moves from traditional TV to streaming, Louden added.
The company posted net loss attributable to common stockholders of $15.7 million, or 13 cents per share, in the fourth quarter ended December 31, compared with a profit of $6.8 million, or 5 cents per share, a year earlier.
Overall, Roku is still losing money however, reporting a loss of $0.13 per share which was exactly what Wall Street analysts expected.
Roku says almost one in three smart TVs now include the Roku platform app. Roku adds that platform revenue grew 71% to $259.6 million in the fourth quarter. For the full year, we achieved strong growth, exceeded $1.1 billion in revenue, and reinforced our position as America's No. 1 TV streaming platform by hours streamed. Average revenue per user also increased 29% year-over-year to $23.14 per share.
Yesterday, Roku announced its fourth-quarter 2019 earnings. For the year, revenues will rise year-on-year to Dollars 1.580-1.620 billion while the adjusted EBITDA will range from a loss of USD 10 million to a gain of 10 million.
Looking ahead to the first quarter, the company expects to see $300 million to $310 million in revenue with a gross profit of roughly $143 million to $148 million. Platform revenue rose 71% year over year to about $260 million and player revenue rose 22% year over year to approximately $151 million, resulting in $411 million (up 49% annually) in consolidated revenue for the quarter.
Roku shares were up $7.59 (5.46%) to $146.64 each in after-hours trading Thursday.