One day after the Rams unveiled their rebranded logo, the Chargers did the same Tuesday, releasing images of a slightly altered version of the team's lightning bolt. After saying on FOX Sports Radio that he doesn't like the team's new look, he's taking action.
The changes are few but significant. "No more three-tone Bolt with a navy twist - the new Bolt has been paired to include only Powder Blue and Sunshine Gold". Finally, the typography of the computer has also changed.
"With words becoming increasingly interchangeable with emojis and acronyms, the team chose to build a bolt emoji into its new logotype". The new bolt ditches navy blue entirely and uses only the team's signature powder blue, "sunshine gold" and white - which could signal that the team's new uniforms will do the same.
Heading into a new stadium gave the Chargers inspiration to refresh their logo.
"Throughout the branding process, the team drew inspiration from the surf, skate and vehicle cultures of [the 1960s] when creating its new look", a release from the Chargers read.
The unveiling video (embedded earlier in this post) hints that new uniforms will accompany this logo change, a fact later confirmed for the team. "The font and numbers, like a crowded Shelby, symbolize speed, power and constant forward movement while their placement within the brand is a nod to modifying a classic". Los Angeles also added a bold, italicized font.
The Chargers also revealed the franchise won't undergo a total rebrand of their uniforms.