Amazon CEO Jeff Bezos said Thursday the e-commerce giant has acquired naming rights for the stadium complex that formerly housed Key Arena, the future home of the NHL's expansion franchise in Seattle.
Carbon emissions and sustainability performance will be publicly disclosed.
"The partnership was formed to make the Climate Pledge Arena the first zero-carbon arena in the world, powered exclusively by renewable energy including both on-site and offsite solar rather than the widespread standard use of natural gas in arenas and stadiums".
"I'm excited to announce that Amazon has bought the naming rights to the historic Seattle arena previously known as KeyArena", Amazon CEO Jeff Bezos posted to his Instagram account. We challenge music, facilities, concert tours and sports. "When we were debating this, I said if she could do it for a night, couldn't we do this for 365 nights?"
The logo for the arena was also unveiled, it shows Amazon's green The Climate Pledge logo with "THE" removed and "ARENA" added on in a darkish teal colour (perhaps a hint, NHL Seattle?). And while the company has made efforts to reduce waste and improve efficiency in recent years, the carbon footprint recently grew 15 percent year over year as the company continues to flourish, according to the Associated Press. Additionally, the arena will use reclaimed rainwater in the ice system.
"Having worked on some of the greenest projects in the world, this project stands above everything in its ability to reach a broader audience and address climate change and other global environmental issues", he told the team site.
"Everyone loves to talk about being carbon-neutral, but it's really hard and really expensive", said Tim Leiweke, CEO of Oak View.
NHL Seattle, Oak View Group and Amazon say this is "nothing short of a transformational partnership for the city and Pacific Northwest, sports and entertainment industries and the planet". But we understand exactly what we're trying to do here.
Opened in 1962 for the Century 21 Exposition as the Washington State Pavilion, the building was renamed the Coliseum in 1964.
The arena at Seattle Center is now being reconstructed into what will effectively be a brand new arena under the "iconic" roof, which is being preserved. The original general contractor, Skanska Hunt, asked out in 2018 and was succeeded by Mortensen, which accepted a project maximum cost guarantee of about $930 million.
The drastic overhaul of KeyArena, which opened in 1962 and was home to the NBA's SuperSonics before they became the Oklahoma City Thunder in 2008, is meant to give the facility a rebirth ahead of the arrival of the National Hockey League next year.