YouTube TV, which launched nationally in early 2019 following two years of regional availability, had never made the Viacom channels available until now, although the companies announced in early May that they had reached an agreement to add those channels, at an undetermined time this summer.
YouTube TV indicated it expects to lose some subscribers because of the price increase, which comes during record unemployment because of the coronavirus pandemic.
According to a blog post from YouTube, the price hike is necessary as they're adding new features and more content.
Along with the price hike, the service added more ViacomCBS channels, including BET, CMT, Comedy Central, MTV, Nickelodeon, Paramount Network, TV Land and VH1.
Streaming television services started out offering a low-priced, slimmed-down, no-contract alternative to bloated and expensive cable TV packages, but their prices have been rising as they add more content. YouTube TV started out at $35 a month and has now nearly doubled that price.
The price change will be reflected in YouTube TV subscriber bills after July 30.
YouTube TV now provides more than 85 channels, including local TV stations in almost all USA markets.
Other channels that were are a part of that same deal - including BET Her, MTV2, MTV Classic, Nick Jr., NickToons and TeenNick - are due to arrive at a later date, the company noted.
YouTube TV isn't alone among the over-the-top TV players in raising prices.
But for YouTube TV's some 2 million subscribers, new additions aren't always welcome. It now hosts more than 70 channels.
Meanwhile, Hulu + Live TV and Fubo TV start at $54.99 per month and AT&T Now Plus start at $55 per month and AT&T Now Max starts at $80 per month with HBO Max. The service also refreshed its Live Guide on desktop to include details on what's now airing and what'll be available to watch within the next seven days. The company said it had been testing a new feature that allows users to jump to various segments within select news programs and has just launched the feature for all users.
"We don't take these decisions lightly, and realize how hard this is for our members", YouTube TV's announcement read, in detailing the price hike. "YouTube TV is the only streaming service that includes a DVR with unlimited storage space, plus six accounts per household each with its own unique recommendations, and three concurrent streams". She directed YouTube TV customers to this link to pause or cancel their service.