CBS All Access Will Get Rebranded as Paramount+ in 2021


The Nordics will be one of the first international markets for CBS’ rebooted streaming service

Paramount+ will debut in Australia, Latin America and the Nordics next year.

CBS All Access, which launched in October 2014, now offers subscribers access to the new TV shows from the Star Trek series, and episodes and movies from BET, Comedy Central, Nickelodeon, and Paramount Pictures. Spy drama "Lioness" will follow a young Marine recruited to befriend the daughter of a terrorist to bring down a criminal organization from within. The rebrand is part of a broader effort to make the service a more direct competition for other streaming services, like Netflix, Hulu, Peacock, and HBO Max.

The company expects to expand Paramount Plus internationally in 2021, debuting first in Australia (where it now exists as 10 All Access), Latin America, and the Nordics.

Among the new shows in the works for the streaming platform is another reboot of The Game, the Mara Brock Akil comedy spinoff of Girlfriends that last aired on BET from 2011 to 2015. The service also comes with live news, sports and TV programming from CBS.

CBS All Access might have had the most lukewarm reception of a new streaming service to date when it launched in late 2014, though the mountain of new awful Star Trek shows has given it periodic bumps in subscriber counts.

In July, CBS All Access announced the addition of 3,500 new episodes to the platform. Plans for additional new original series were also revealed.

More original titles will be announced in the months to come.

On an earnings call in February, ViacomCBS Chief Executive Officer Bob Bakish first announced that the company, which produces content for other streaming services in addition to distributing its own films and TV shows, would expand CBS All Access to create a "combined house of brands product".

Paramount+ joins a growing roster of streaming services with the "plus" moniker, including, of course, Disney+ and Apple TV+. It's unclear, however, if the name "Paramount" will resonate with prized younger viewers as much as the company hopes, or if this general trend toward adding a "plus" sign is helping these services truly carve out their own space.

In Q2 2020, ViacomCBS said its domestic paid streaming services, including CBS All Access and Showtime, had reached 16.2 million subscribers, up 74% year-over-year.

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